Danny Funt

I didn't even realize how huge that is, that about 2% of customers make up 60% or 70% of revenue.

And those people, as a result, get pampered in the most extravagant ways imaginable, particularly if you're a sports fan, like getting to throw out the first pitch at a game, at a baseball game, getting to play pickup basketball in an NBA court, getting to have your kids take batting practice at a big league field.

I could go on for a long time.

It's nuts.

Yeah.

But it's also ruthless because as soon as you either pull back a little bit and say, hey, I'm getting carried away.

Let me chill out for a minute.

Or you start winning.

All of those perks disappear.

There was one VIP in Ohio who said, I love the Pittsburgh Steelers.

They're coming to Cleveland.

Fanatics, would you get me seats?

He's a VIP at Fanatics.

They said, absolutely.

We got you.

The game came around.

He said, hey, could you throw in a parking pass?

And they said, yeah, unfortunately, we've been seeing that the way you've been betting on football no longer qualifies you to be a VIP.

We had to revoke those tickets.

But if you go back to the way that you were betting when we gave you these VIP privileges, maybe we can think of a way to make this up to you down the road.