Darren Cox
speaker
458 appearances
3 recordings
1 series
first heard May 2026
last heard 1 Aug
Darren Cox’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.
Appearances
So you didn't make it as a racing driver.
What did you learn and what do you think your characteristics are to be as good as you were at the sponsorship finding, which was the first thing you started doing, wasn't it?
And that's a really simple insight that grew what was the biggest motorsport marketing agency in the world at one point, JMI.
Was it that simple?
You didn't say, I'm going to have the best motorsport marketing company in the world.
You just wanted to grind it out, as you said.
Nor was the race, so we didn't think about that too much either.
Right.
You said about having the right people around you, good people around you.
We're sat in front of this amazing car.
I feel very privileged to be sat so close to cars that, you know, formed my childhood as well.
There was a gentleman called John Hogan who was very instrumental in the sponsorship on that car.
He was very instrumental in
That's a good start, by the way, isn't it?
Yeah.
A lot of people watching this will be very surprised you say you didn't have the confidence to go and knock on the door.
And I think that's really important.
Hopefully, we're going to have some younger people that want to get into this business, which is a lot more open than it used to be, of course, as you say.
But really, you didn't have confidence to go and knock on those people's doors?
Yeah.
Showing 361–380 of 458 · page 19 of 23
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