Darren Cox

speaker

458 appearances 3 recordings 1 series first heard May 2026 last heard 1 Aug

Darren Cox’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.

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And you mentioned Bernie there.

He was also instrumental in your career.

And I think we forget, and those that don't really study the history as we do, that we just wouldn't be here without him, right?

I mean, this sport would not be anywhere near where it was without him.

We can talk about Liberty and the brilliant job they've done, but that guy is the guy.

They are 100%.

I mean, JMI, on top of the world, as I say, you know, the biggest motorsport agency in the world.

You then sold the business to CSM.

You know, you were the boss.

Obviously, you had great advisors like John and whatever.

How was that move from being an entrepreneur?

I've seen some great quotes about, you know, owning your own business and then moving to a corporate structure.

I did the opposite.

I came from a corporate structure to an entrepreneurship, and it was exciting, but it was also very nerve-wracking.

What was it like doing the opposite?

And you're like a lot of people in the paddock.

You wake up in the morning, you think about racing and golf now as well.

But you know that you're not thinking about horse racing or football or rugby, are you?

And I think, you know, you look at people in any sport, in business, wherever you are, the best of the best are obsessed.

Yeah.

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