Darren Patterson
👤 SpeakerAppearances Over Time
Podcast Appearances
I know that we probably have listeners that are working in all sorts of different roles and different teams and different sized companies.
But
If you could imagine for a moment that you're a busy account manager in a New York City advertising firm, right?
So this is a high stress kind of a job and environment.
Don Draper.
Say it again.
Oh, exactly.
Yeah.
You're Don Draper.
And you want to focus.
Yes, exactly.
You want to focus on the pitch.
You don't want to focus on all this other management sort of stuff.
So it's actually not uncommon in a situation like this for even today for a New York ad agency to get briefs like this from their customers.
So we can imagine that
I'm a customer called Apex Athletics.
I want to launch a marketing campaign.
And literally, this qualitative information is written down in this way.
This is my first clue.
High qualitative content.