Darren Patterson

This is my first clue that this is a prime area for automating a core business process.

So it used to be as an account manager, you would take this information, you would analyze it and ultimately create a project plan for this campaign to be able to launch this effectively for your customer.

That means coordinating with your creative team to get all the content right and all those sorts of things to ensure success.

And a lot of people, when you think about, okay, well, I really am a busy account executive, so maybe I need a chatbot, but I believe firmly that work should happen when I'm not working.

And so really the first kind of principle in this process is to recognize that the trigger for this is not just a chatbot.

We can certainly interact with chatbots or Slackbots, whatever the case is, but the trigger is the client basically says, hey, this document's ready, ready for planning, and I'm ready to go ahead and process this.

So in Make, we see a highly visual indication of what this process is.

That's not only useful for when I build it first, but also, and we have customers that are running literally hundreds of businesses processes and understanding and to be able to zoom out and understand how these things work together is absolutely critical for their success.

And visually in Make, we can see sort of an outline of this process.

We can see some of the concepts we've talked about so far.

We can see the first step represented by here is looking for documents that are in a ready for planning state.

We can see that we're pulling details about that document.

And very simply, we can see that, again, kind of just good old automation stuff.

We can see that if the name of the document includes the word campaign, we're going to go down one route.

And if the name doesn't include campaign, we're going to go down a different route and treat it in a different sort of way.

That's exactly what it is.

Yep, exactly.

And, of course, there are people that are right-brained and left-brained, so, of course, you can design this exactly the way you want.

There is make art all over the world, where not only does your process work functionally, but it's in the shape of a unicorn, so it's really pretty good.

There's a rabbit hole I need to go down.