Daryl

You focus on what I'm telling you and you implement these things or we're not going to work together.

You focus on what I'm telling you and you implement these things or we're not going to work together.

You focus on what I'm telling you and you implement these things or we're not going to work together.

And I said, you know, all right, Al. I used to start talking. He'd be like, stop. Let me finish. And I'm like, and we said it. We built manual after manual. And when things went wrong, he said, it's not in the manual. Put it in the manual. And he goes, you're not reading the manual every week. Go back to that. Two years into it, he showed me a picture of my truck. He took a picture.

And I said, you know, all right, Al. I used to start talking. He'd be like, stop. Let me finish. And I'm like, and we said it. We built manual after manual. And when things went wrong, he said, it's not in the manual. Put it in the manual. And he goes, you're not reading the manual every week. Go back to that. Two years into it, he showed me a picture of my truck. He took a picture.

And I said, you know, all right, Al. I used to start talking. He'd be like, stop. Let me finish. And I'm like, and we said it. We built manual after manual. And when things went wrong, he said, it's not in the manual. Put it in the manual. And he goes, you're not reading the manual every week. Go back to that. Two years into it, he showed me a picture of my truck. He took a picture.

He put it in black and white. He goes, what pops out to you that you're a garage door company? You got Angie's List, Yelp, the BBB. He goes, you got eight things you do, rollers, cables, bearings, crash doors, bottom rubber. He goes, this is really bad. He goes, your brand sucks. He goes, your stickers don't look like your billboards.

He put it in black and white. He goes, what pops out to you that you're a garage door company? You got Angie's List, Yelp, the BBB. He goes, you got eight things you do, rollers, cables, bearings, crash doors, bottom rubber. He goes, this is really bad. He goes, your brand sucks. He goes, your stickers don't look like your billboards.

He put it in black and white. He goes, what pops out to you that you're a garage door company? You got Angie's List, Yelp, the BBB. He goes, you got eight things you do, rollers, cables, bearings, crash doors, bottom rubber. He goes, this is really bad. He goes, your brand sucks. He goes, your stickers don't look like your billboards.

literally your signatures are all different when anybody emails me. He goes, every single thing, your valve pack looks nothing like your clipper. There's no coordination at all. I said, so what do you want me to do? We're $40 million. He goes, I want you to rebrand. He goes, you called Dan Antonelli with kick charge. And I called Dan Antonelli. He's like, it's going to be 40 grand.

literally your signatures are all different when anybody emails me. He goes, every single thing, your valve pack looks nothing like your clipper. There's no coordination at all. I said, so what do you want me to do? We're $40 million. He goes, I want you to rebrand. He goes, you called Dan Antonelli with kick charge. And I called Dan Antonelli. He's like, it's going to be 40 grand.

literally your signatures are all different when anybody emails me. He goes, every single thing, your valve pack looks nothing like your clipper. There's no coordination at all. I said, so what do you want me to do? We're $40 million. He goes, I want you to rebrand. He goes, you called Dan Antonelli with kick charge. And I called Dan Antonelli. He's like, it's going to be 40 grand.

I'm like, I'm already successful. And Dan goes, I'm telling you right now, let me just build you a brand. I said, can my face be on the side of the truck? Because it already was. And there's a whole reason, a story behind that. And he's like, these colors suck. The whole schematic sucks. And Dan built a new brand. We jumped. We became the most, we attracted affluent clients.

I'm like, I'm already successful. And Dan goes, I'm telling you right now, let me just build you a brand. I said, can my face be on the side of the truck? Because it already was. And there's a whole reason, a story behind that. And he's like, these colors suck. The whole schematic sucks. And Dan built a new brand. We jumped. We became the most, we attracted affluent clients.

I'm like, I'm already successful. And Dan goes, I'm telling you right now, let me just build you a brand. I said, can my face be on the side of the truck? Because it already was. And there's a whole reason, a story behind that. And he's like, these colors suck. The whole schematic sucks. And Dan built a new brand. We jumped. We became the most, we attracted affluent clients.

My guys still tell me the stories when they showed up in that van with the right, oh, by the way, all my shirts were different colors. They were just golf shirts with a logo. Al Levy said it's going to be all black from now on. These don't fade. Al Levy did this. And I owe him a lot, man. I owe him a lot. And dude, everything changed. The conversion rate went up. We started becoming a brand.

My guys still tell me the stories when they showed up in that van with the right, oh, by the way, all my shirts were different colors. They were just golf shirts with a logo. Al Levy said it's going to be all black from now on. These don't fade. Al Levy did this. And I owe him a lot, man. I owe him a lot. And dude, everything changed. The conversion rate went up. We started becoming a brand.

My guys still tell me the stories when they showed up in that van with the right, oh, by the way, all my shirts were different colors. They were just golf shirts with a logo. Al Levy said it's going to be all black from now on. These don't fade. Al Levy did this. And I owe him a lot, man. I owe him a lot. And dude, everything changed. The conversion rate went up. We started becoming a brand.

People started higher average tickets. They knew we were the best. They said, I know you guys aren't the cheapest, but you'll be here the same day and you'll cover your warranty. Everything changed. And it Al did not know the financial world, so he called Alan Rohr. And they taught us a lot about finance, but I didn't have the right CFO. That was the other game changer, getting the right CFO.

People started higher average tickets. They knew we were the best. They said, I know you guys aren't the cheapest, but you'll be here the same day and you'll cover your warranty. Everything changed. And it Al did not know the financial world, so he called Alan Rohr. And they taught us a lot about finance, but I didn't have the right CFO. That was the other game changer, getting the right CFO.