Dave Anderson
speaker
105 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Dave Anderson’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah. The thing of it is – I think that people don't understand how conditioned we are to tradition. So for example, you've gone to the movies in the past year or two, right? And you've seen how people will stand in a line like they did when we were kids. Just stand in the line, wait for the pimple-faced kid to give you your tickets, even though we got ass, bro. But we're conditioned to that.
So people are conditioned to listen to what's happening on morning radio. And there's nothing you can do to fake that authenticity, that local flair, and that gritty, wonderful quality that radio brings when it comes to talk. Has it diminished? Yes. Has it had to evolve? Yes. Has it had to embrace things that are not traditionally radio? Absolutely. Is it going anywhere?
That's like saying, are vinyl records going anywhere? Do we use them all the time? No, but they're back in a big way.
Yeah. Yeah. And I think the other part of that really quick is when you look at the way we operate. People are getting hip, especially in the business world. Like if you buy a commercial spot on a radio station, once the DJ says we're going to pay some bills, people are tuning out. It's a natural thing to do.
If you buy a spot on a podcast or on a YouTube channel or some streaming program, that thing is there forever. So you get a whole lot more bang for your buck. So they're still trying to make adjustments as to how to make up for that in the digital space. But I think they'll always be some station someplace. And God forbid if there's some type of natural disaster.
Here's what I understand. And I'm honest with myself. I'm not here to tell you I'm perfect. I'm not. I'm a horrible employee. Not because I don't do my job well, but I want to do the job the way I know the job should be done. Not the way that you ding-dongs think it needs to happen. And when it's not your ship, you can't control how they want the job done.
You just got to go in there and do the job without thinking. That doesn't work for me. And what I realized when I got out of it, when you look at my resume, it's all radio, television, film, stand up, all of these things. And if you're a supervisor, you're like, you're just going to do this until you go back to Hollywood. And I'm like, no, I want to do this.
And nobody would hire me except for sales gigs. And so I realized that I've been selling since 1987. I've been selling since I was nine years old. The job is to show people how what you have is going to make their lives better or solve a problem. And at that point, once I realized that, I started really killing any sales jobs. So I sold everything from cable to gutters.
And then I started selling home security systems. And I worked for Honeywell. Honeywell had one. And then I was going around cutting out ADT systems. And so ADT bought my contract. And I wound up selling for ADT. And then people were asking me, how do you sell like this? And I just got sick of telling them. So I wrote a book called Pitch, Close, Upsell, Repeat as to what my sales strategy was.
And then the next thing I know, you know, 100,000 books out of the trunk. And here we are.
What made you great? Bro, they asked Jeff Bezos one time, how does he pick an employee, especially when it comes to his inner circle? And he said, simply, I find the laziest person I can find because a lazy person is going to figure out the simplest way to do it. And what I realized is I'm in Philly. You said it yourself. It's Philly. Someone just got shot.
so i would turn on the tv at four o'clock in the morning and the 600 block of 19th street there were three shootings and so the 600 block of 19th street is where i would go hey hey listen not to bother you uh real quick do you know miss jenkins just got shot oh you didn't hear what what kind of security system do you have well you know we're running a 39 special right now oh no you don't need to worry about credit or a long-term contract it's month to month sign here and here and so by the end of the block
I met my month's quota, and then I would just rinse and repeat every day. That's it. I go to where the need is. I'm not trying to do the random, hi, how you doing? I'm Dave with ADT, and you know crime is bad. No, I'm going where the bleeding is happening, and I'm coming with gauze, some needles, some Band-Aids, and a daggone bus to take you to the hospital every day.
The thing of it is everybody likes to buy. Nobody wants to be sold to. So the thing that people miss out on is they're worrying about their quotas. They're worrying about their commission. They're worrying about making money. They're not concerned about building relationships. It's not what you know. And the lie is it's who you know. No, it's not. It's who knows you and is willing to admit to it.
And so when you start building relationships, the thing that I do with every single person I ever meet, I say, listen, I just got one question for you. What can I do to make your life better? And people are like, wait, you're asking me how you can help me? And I'm like, yeah, because if I help you and I mean, help you in a real way, not like how people say, hey, how you doing?
Like, if I help you in a real way, there's nothing you won't do for me. And you know better than anybody.
money is one thing but a favor when you need to pull it worth a whole lot more than money and so that's what you do you you find a way to build relationships and people will be so happy hey have you met bob bob is awesome you got to sit down with bob bob you got to meet dave dave is crazy he does all these things man he's got the sales technique and he's got these books and he speaks all over these they will start to be your army
of how great you are and you never have to toot your own horn. And so that translates in every single industry. If you're looking at somebody and you know, like say if you're doing hair and you say, listen, I see that you got some split ends. I understand that. Do you know that the simplest thing to do
is do a deep conditioner and then also do some apple cider vinegar rinse and then put on a bonnet that has a satin lining. Or if you don't like bonnets, that's fine. Put on a satin line pillowcase. Your split ends will stop and you won't need to come into me as much. Now that might seem like you're losing money, but what you just did was get a customer for life. Loyalty is powerful.
So the users actually- Oh no, it's me locked in a room. I used to do it with legal pads and I switched to composition books. Then I started to get like cramping in my hands from typing. So now I just verbally do it and let the editors do their thing. But yeah, no, way before AI. You know, so yeah, pitch close up several people.
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