Dave Pazgan
speaker
738 appearances
2 recordings
1 series
first heard Jul 2016
last heard Aug 2020
Dave Pazgan’s voice in public audio — every appearance, attributed to the second.
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Appearances
You know, we
We sa there's really three positions you can take when you put a company together from a strategic standpoint.
Um you can be a a product leader, you know, develop your own products that are unique to, you know, the marketplace.
Um you can be a price leader, you know, basically people buy from you because you're the cheapest, or you can be a service leader.
And we very clearly and definitively chose the service leadership position
Um as our you know, as our uh
strategic approach to the market.
And so we focused heavily on that, you know, as we build our business.
Yeah, and it's you know, the a lot of people the immediate thing that they they think about is, well, you know, if your target demographic or your customer ultimately are
uh, you know, elderly, is that still work?
You know, is are they online?
Are they looking for information?
um in that venue
And there's two things that we've learned about that.
One of them is that in many cases it's not the end user that's actually doing the research.
Um it's often an adult child or a caretaker of some kind or an advocate that's you know doing initial research into the product lines.
But even when it is our end user or or you know their spouse, which may be the same age
Um what the what the research shows is that uh the that age group is as online as as any other age group.
Um and even their adoption to mobile devices has been in lockstep with the rest of the population.
So when we look at, you know, who are searching for stair lifts and wheelchair ramps and things of that nature, and then we look
Showing 501–520 of 738 · page 26 of 37
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