Dave Ramsey

that's the tactical thing and all that, but it's still hard because the thing that the first prototype you come up with is your sweet little baby.

And then you figure out your baby's ugly and it's never even going to make it to market.

We've got to iterate this ugly baby and get it before, because it just sucks.

It's awful.

And we do that at Ramsey to this day.

We're messing with products.

We're putting them out for tests.

We're doing beta with them.

We're doing all kinds of stuff.

We'll test stuff on a reel and throw it out there.

And if the reel goes crazy, we ask ourselves why.

And does that indicate we should be in a product lane and all that?

No, it's not easy, but it is easiest to start than it's ever been.

So you ought to do it.

And, you know, the other thing that's happening right now, too, that's super exciting.

I've got 1,100 people on our team right now.

Wow.

And somewhere around 650, 700 of them are millennials and Gen Zs.

Most of them are millennials and Gen Zs, in other words.

And those two generations are the most exciting entrepreneurs I've ever seen in my life.