David Aaker
speaker
456 appearances
1 recordings
1 series
first heard Jul 2026
last heard 4 Jul
David Aaker’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
If you look at what AI and marketing is doing, it's often often a return to short termism.
It's often a return to, you know, what can we use AI to do to create programs that will generate sales that pop?
The challenge is to make sure that we use the analytics wisely and we use it in a balanced way.
What you want to do is to create what we call demand marketing.
That's the short term result.
results and brand marketing, which is building the brand asset, we have to work in uh as partners.
And so we have to make sure that the demand marketing is done in a fa in a way that enhances and leverages brand assets and doesn't damage them.
I'm fine.
Everything's fine and the very nice weather in San Francisco today.
I didn't understand.
What about the title?
I don't know.
I think it's uh I'm not sure I'm the father of modern branding.
Phil Cotler called me that and so it's kinda stuck and I'm I I owe a lot a lot to Phil Cotler and and that's that's one of my debts to him because he did that.
I doesn't mean
Anything really.
But for a long time now, over thirty years, I've been focusing on in developing branding theories and practices and applying them in different kinds of contexts.
So I'm very focused on branding.
I find it a really fascinating topic.
I find it an important topic because it affects a lot of things.
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