David Aaker
speaker
456 appearances
1 recordings
1 series
first heard Jul 2026
last heard 4 Jul
David Aaker’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
I think there's all different styles of leadership.
And you can be a a very a nasty person and still be a successful leader, I have found.
But I would like the word great.
That's a good question.
And and it's extraordinary how very different styles can still succeed.
Well, one of my most influential books to me is Don't Think of an Elephant.
It's by George Lakoff and it talks about framing uh the importance of framing the discussion.
Well, I I really I don't know about my legacy, but my my goal is to h uh help people organizations of all kinds understand branding and use it more effectively and have a more strategic uh
I've done about four hundred posts on it.
It's in LinkedIn.
So if you go to LinkedIn and look up my name, you'll you'll get that.
And a lot of my talks are on YouTube.
So if you go to my name on YouTube, in in a few days I'm gonna put out a a YouTube talk about how you use branding in the political process.
And I'll introduce the concept I call memory anchor.
And uh um so I I think if you go to YouTube and put in political memory anchors or something or just my name, you'll probably get that as well.
Okay.
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