David Aaker
speaker
456 appearances
1 recordings
1 series
first heard Jul 2026
last heard 4 Jul
David Aaker’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
A the AI is created
a uh a spotlight on and the data and it's also contributed to the development of more and better data and the power of analytics.
And now it's got the it power the data and the analytics that are around now digitally have got the wind behind them.
AI is pushing that to make it more visible and people are so hungry about applying AI and getting some results.
So if you look at what AI and marketing is doing, it's often, often a return to short termism.
It's often a return to, you know, what can we use AI to do to create programs that will generate sales that pop?
That's short-termism.
And so that's a a problem we have to deal with.
So the challenge is to make sure that we use the analytics wisely and we use it in a balanced way.
Way.
What you want to do is to create what we call demand marketing.
That's the short-term results.
And brand marketing, which is building the brand asset, we have to work in uh as partners.
We have to
And so we have to make sure that the demand marketing is done in a fa in a way that enhances and leverages brand assets and doesn't damage them.
Well, and and then I think that really the way AI affects branding is that it makes the application, the strategic application of my model and others more feasible, much more cost effective.
So that means that smaller companies that couldn't do it before now can do it.
And larger companies that do it can do it faster and more economically.
And so that's going to make
brand building process more efficient.
Showing 161–180 of 456 · page 9 of 23
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