David Grau Sr.

In other words, create a stewardship plan and then share that with every person you interview.

Everybody that walks in the door and buys something from you, tell them who you are.

Show them what you stand for.

And what we found is that over time, as word spreads,

People in the community will run into someone who says, hey, I know a business that believes in exactly the same thing you do.

You should go over there and talk to them about working there.

And now you give them one more reason to come and find you, one more reason to get excited about coming to work in the morning, not just to make a good living.

Now they go to work for you because you helped them live a great life.

And if it's not ownership,

Maybe it's purpose.

Maybe it's both.

Yeah, I mean, ultimately, you know, that's the joy I have in my consulting work is I help people find and start that real business because most of the time when they walk into my office, they own the job and they love it.

They don't think they have anything that needs fixing.

So when you start to own a real business, I like to say rather than you working for it, it starts to work for you.

Take a vacation.

Take two weeks off when the business is ready for that.

And watch what happens.

When you own a real business, it doesn't miss a beat.

And in fact, the team you left behind tends to get better and stronger.

That's magical.