David J. Ebner

speaker

480 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

David J. Ebner’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Yeah, I I think it really does allow brands to differentiate more when they really understand their brand story.

And I'll I'll take a step even further back and kind of define what I call brand story and you know, feel free

to disagree with me in the comments or wherever you want, right?

I'm I'm open to other ideas, but I I believe a a brand story is not the story of how a company was founded, the origin story.

It's that's not the brand story.

The story is not about the founder.

It's not about the features of the tool.

The brand story is all about

How uh you help your target audience, period.

How do you make people's lives better?

Um, by them consuming or engaging with your brand.

That's your brand story.

They're the hero of the story, not you.

Right.

So um so focus on them first.

And if you can figure that out, you do some persona work, right?

You do a little bit of message mapping, you look at pain points versus like the solutions you provide.

Start thinking of

What you provide as solutions and not products as much as possible, but like solve pain points.

And uh what's the argument of for that?

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