David Peterson
speaker
373 appearances
6 recordings
3 series
first heard Apr 2026
last heard 1 Jul
David Peterson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Apr 2026 with 3.
Appearances
We're all just stealing everybody else's ideas.
Long time ago, I heard this saying gross is gross, right?
If you're talking about what your actual gross close is and how did you actually get paid, right?
But we still use gross close as one important metric.
So gross close for us, industry-wide, 30%, I think, is acknowledged as gross.
pretty darn good.
Um, we, uh, as a company are right around 40% in gross close and that's Renuity as a, as a whole.
So, um, uh, Renuity is, is seven started with eight companies kind of distilled down.
Now we're, we're combining and rebranding everybody now.
Um, but you know, did you just under a billion in, in, uh, net sales last year.
And we've got a lot of different nuances within those companies, but we average right around 40% close rate, which in this industry is way up in the top tier.
It's funny because again, you bring in a bunch of different companies and they do have different ways of doing things.
And some of our operating companies had a different demographic and didn't need to leverage it as much.
In my opinion, every single company needs some sort of financing, no matter what, no matter who your demographic is.
Oh, we have cash buyers.
Then you don't have enough buyers.
right so that then you're missing if you're going for the cash buyers you're missing the majority of the population and so that's to me financing is every single thing in in this industry and if you don't leverage it you're missing out how how easy is it to explain to a homeowner that you have an unsecured home improvement loan to do something to your home that's only going to add value
That's not a hard sell, or at least it shouldn't be.
So yeah, the financing has been massive for us.
This is a really good question and a really, really hard question.
Showing 101–120 of 373 · page 6 of 19
← Previous
Next →