David Peterson

So, um, uh, Renuity is, is seven started with eight companies kind of distilled down.

Now we're, we're combining and rebranding everybody now.

Um, but you know, did you just under a billion in, in, uh, net sales last year.

And we've got a lot of different nuances within those companies, but we average right around 40% close rate, which in this industry is way up in the top tier.

It's funny because again, you bring in a bunch of different companies and they do have different ways of doing things.

And some of our operating companies had a different demographic and didn't need to leverage it as much.

In my opinion, every single company needs some sort of financing, no matter what, no matter who your demographic is.

Oh, we have cash buyers.

Then you don't have enough buyers.

right so that then you're missing if you're going for the cash buyers you're missing the majority of the population and so that's to me financing is every single thing in in this industry and if you don't leverage it you're missing out how how easy is it to explain to a homeowner that you have an unsecured home improvement loan to do something to your home that's only going to add value

That's not a hard sell, or at least it shouldn't be.

So yeah, the financing has been massive for us.

This is a really good question and a really, really hard question.

The answer is I don't know.

Um, and I, and I want to be as, as, as I've, I've had to really understand, but I've had to kind of do a reset and I'm so quick to say, well, no, this is the answer.

And the reality is right now I'm realizing that as I get more involved in, in our other company.

So I came from, right.

Met from mad city.

That's the company that I, uh, was part of growing to what it was.

But now I'm with the, the, uh,