David Peterson

parent company.

Now I'm at headquarters and now my purview is everyone.

And so the more I get out, so my philosophy has always been the price is the price.

It doesn't matter where you are.

So I believe the price is the price and the process is the process.

With some caveats because you do have to, I think, account for your competition.

Now, again, that's even a hot topic for us because I don't want you to be price selling.

I don't want you to be trying to compete against somebody else in dollars because you're going to lose that if you're a profitable company.

you're competing it for, for price that you're just, it's a race to the bottom.

Right.

So I don't want to get into that cycle.

Um, but we still have to be cognizant of regional economies, right?

We're having a really hard time breaking into Houston right now.

And it's like, how is Houston any different than we've been there?

This, this company has been there for a long time, but how is this different than, um,

Austin, how is this different than Dallas?

Well, it's more competitive.

You've got eight times the competitors doing very similar products.

So do you have to consider that?

It's still, to me, it's still one of those unknowns because I'm not afraid of price.