The Sales System That Took Him to $300M+ Revenue (David Peterson)
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What is the main topic discussed in this episode?
I'm not afraid of price. The way I tell my team is if you're afraid of money, you're never going to make any. So if you're afraid of being a profitable company as a leader, you're going to go to the bottom too.
Welcome to the Home Service Expert, built for blue collar entrepreneurs who are ready for more.
When your customer says yes, stop talking.
You find that the pursuit of a goal, at least for me, is a source of my happiness. You're never going to be successful doing what everyone else does. New episodes every Monday. Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview.
All right, guys, this is it. Welcome back to the Home Service Expert. I got David Peterson in the house. He's based out of Charlotte, North Carolina, SVP of sales at Renuity. He's an expert in sales, KPIs, multi-brand platforms, senior vice president of sales at Renuity, and I love sales. leading sales strategy for a multi-brand platform with nearly a thousand representatives. With over 15 years in the home service industry, he advanced from a sales representative at Mad City Windows to senior leadership, driving growth and scaling systems. David specializes in in-home selling. KPI-driven management and building repeatable sales systems that deliver consistent results. He played a key role in expanding Mad City's focus from Windows to include Bass, helping the company grow to over $300 million in annual revenue before its acquisition by Renuity.
He went to Madison where my niece goes, which is awesome there in Milwaukee or Wisconsin, I should say. David is passionate about sales strategy, culture building, and performance excellence. Outside of work, he's also a real estate investor. We're just going to dive right in, man. Let's just get the audience caught up who you are, what you're passionate about, what you're looking forward to in the future.
Yeah. So the way I look at it, I'm a three time college dropout who, you know, basically kind of drank and partied his way through his 20s and then had an opportunity. And it's one of those things where you get one opportunity and sometimes that's all you get. And if you don't take advantage of it. who knows, you know, what the future holds. So, um, I actually, I was kind of in a dead end. I was selling cars, uh, right. Selling last place I was at selling Mercedes, uh, in Madison, Wisconsin, making decent money at the time, you know, just what, what plenty of people that age would have considered good money. Um, but I was not really driven i didn't really care about the industry i wasn't and i love cars i just wasn't passionate about what i was doing um didn't have any focus really and didn't have any real ambition still and um 2008 happened the economy crashed and um i had shingled roofs for a guy um named cory sterman who had started with his brother a company called mad city roofing
So car industry failed and I looked for another opportunity. So I reached out to Corey and said, hey, you know, I can sell. You got any openings? And so it did not go. smoothly to begin with. So I showed up, no systems. They sent me, um, and these are great guys, hardworking guys built, built an incredible company, but got to a place where they didn't know how to scale and didn't really have the vision. We were still doing insurance quotes and, you know, we're still chasing storms to an extent and that will catch up with you. Um, so yeah, I came on board and just started shadowing some of the other roofing estimators, climbing up on roofs, leaving a quote saying, give us a call when you're ready.
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Chapters
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