David Peterson

I'm not afraid of price.

The way I tell my team is if you're afraid of money, you're never going to make any.

So if you're afraid of being a profitable company as a leader, you're going to go to the bottom too.

When your customer says yes, stop talking.

Yeah.

So the way I look at it, I'm a three time college dropout who, you know, basically kind of drank and partied his way through his 20s and then had an opportunity.

And it's one of those things where you get one opportunity and sometimes that's all you get.

And if you don't take advantage of it.

who knows, you know, what the future holds.

So, um, I actually, I was kind of in a dead end.

I was selling cars, uh, right.

Selling last place I was at selling Mercedes, uh, in Madison, Wisconsin, making decent money at the time, you know, just what, what plenty of people that age would have considered good money.

Um, but I was not

really driven i didn't really care about the industry i wasn't and i love cars i just wasn't passionate about what i was doing um didn't have any focus really and didn't have any real ambition still and um 2008 happened the economy crashed and um i had shingled roofs for a guy um named cory sterman who had started with his brother a company called mad city roofing

So car industry failed and I looked for another opportunity.

So I reached out to Corey and said, hey, you know, I can sell.

You got any openings?

And so it did not go.

smoothly to begin with.

So I showed up, no systems.