David Peterson

speaker

373 appearances 6 recordings 3 series first heard Apr 2026 last heard 1 Jul

David Peterson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Apr 2026 with 3.

Appearances

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The Home Service Expert Podcast · The Sales System That Took Him to $300M+ Revenue (David Peterson) · 27 Apr 2026 podcast

really driven i didn't really care about the industry i wasn't and i love cars i just wasn't passionate about what i was doing um didn't have any focus really and didn't have any real ambition still and um 2008 happened the economy crashed and um i had shingled roofs for a guy um named cory sterman who had started with his brother a company called mad city roofing

So car industry failed and I looked for another opportunity.

So I reached out to Corey and said, hey, you know, I can sell.

You got any openings?

And so it did not go.

smoothly to begin with.

So I showed up, no systems.

They sent me, um, and these are great guys, hardworking guys built, built an incredible company, but got to a place where they didn't know how to scale and didn't really have the vision.

We were still doing insurance quotes and, you know, we're still chasing storms to an extent and that will catch up with you.

Um, so yeah,

I came on board and just started shadowing some of the other roofing estimators, climbing up on roofs, leaving a quote saying, give us a call when you're ready.

We'll try to be as competitive as possible.

And if you get a lower quote, let me know.

I'll see what I can do.

Same old BS that so many people in this industry, I guess, still do.

The best thing that ever happened to me in my professional career is that shortly after I arrived,

Um, somebody else who was affected by the, um, by the auto industry failing and the economy failing was, uh, Nathan Richmond.

He's the guy that came in and effectively resurrected Mad City to, to what we built it to, um, today.

And he came in with a Rick Grasso 10 step sales process system and basically told everybody, this is what we're going to do now.

And he realized quickly that there was no way to really build value with shingle roofs.

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