David Peterson

They sent me, um, and these are great guys, hardworking guys built, built an incredible company, but got to a place where they didn't know how to scale and didn't really have the vision.

We were still doing insurance quotes and, you know, we're still chasing storms to an extent and that will catch up with you.

Um, so yeah,

I came on board and just started shadowing some of the other roofing estimators, climbing up on roofs, leaving a quote saying, give us a call when you're ready.

We'll try to be as competitive as possible.

And if you get a lower quote, let me know.

I'll see what I can do.

Same old BS that so many people in this industry, I guess, still do.

The best thing that ever happened to me in my professional career is that shortly after I arrived,

Um, somebody else who was affected by the, um, by the auto industry failing and the economy failing was, uh, Nathan Richmond.

He's the guy that came in and effectively resurrected Mad City to, to what we built it to, um, today.

And he came in with a Rick Grasso 10 step sales process system and basically told everybody, this is what we're going to do now.

And he realized quickly that there was no way to really build value with shingle roofs.

Um, no, no good sustainable way to, um, set yourself apart, differentiate yourself.

And so he ended up, um, kind of scrapping the roofing program, scrapping the insurance program and went to a retail window model.

And, um, first call close.

Everybody said, well, that's never going to work.

Madison, Wisconsin, you know, you know, the city, it's a, it's more of a town.

It's very tight knit.

Um, it's very educated.