David Peterson
speaker
373 appearances
6 recordings
3 series
first heard Apr 2026
last heard 1 Jul
David Peterson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Apr 2026 with 3.
Appearances
Um, no, no good sustainable way to, um, set yourself apart, differentiate yourself.
And so he ended up, um, kind of scrapping the roofing program, scrapping the insurance program and went to a retail window model.
And, um, first call close.
Everybody said, well, that's never going to work.
Madison, Wisconsin, you know, you know, the city, it's a, it's more of a town.
It's very tight knit.
Um, it's very educated.
Nobody's going to fall for this here.
You know, that was, that was what everybody was saying.
is nobody's going to fall for first call close in this area.
15 years later, the year I started, we did 4.8 million at the end of the year.
That was 2009.
And last year we finished at 348 million.
So I guess, you know,
It worked.
And I just got really fortunate a number of times along the way and was just smart enough to recognize some of the opportunities as they presented themselves as we started to grow.
It also wasn't smooth sailing to begin with because I was a hotshot salesperson, thought I knew everything and didn't like being scripted, didn't like a system and actually got myself fired.
I dropped a deal on his desk and
He said, I sold the morning appointment, but the second one was another effing no show.
And two days later, he just didn't even say anything to me.
Showing 41–60 of 373 · page 3 of 19
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