David Peterson
speaker
373 appearances
6 recordings
3 series
first heard Apr 2026
last heard 1 Jul
David Peterson’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Apr 2026 with 3.
Appearances
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not embrace it.
We had a culture, but we didn't really cultivate it.
It was starting to edge in the wrong direction, in fact.
And having started to surround myself with some other leaders in the industry and hearing what the way that they talked about their teams, it was really inspiring because I needed to grow as a leader and understand empathy, right?
And respect with them and not just yell at them every time they did something wrong.
But if you do that, then you can hold them accountable for their attitude.
But if you're just a jerk the entire time, which I was plenty of times, then you're going to breathe that prima donna, right?
You're going to create that prima donna and let them ruin the culture of everybody else.
And if you kind of do a reset, which I've needed to do a few times in my career as a sales leader, you do a reset and say, if I'm treating them properly and giving them the resources that they need, then I can ask them to do whatever I want, right?
Not until then.
So our businesses are adjacent, right?
So when you look at windows, windows specifically and roofing were Rick's big thing.
So he was a legend in our industry and he was a mentor to Nathan who started, who basically came in and resurrected Mad City.
He was a mentor to him.
Some of the stuff needed to evolve, right?
Some of the way that he talked in the home and everything needed to evolve.
But generally, it was just a really solid 10-step sales process.
And the way I look at this is nobody created a sales system.
Nobody recently created a sales system.
Showing 81–100 of 373 · page 5 of 19
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