David Rosenthal

For many decades, the early history of Ferrari, it's the same people.

Same people making the same cars under the same roof.

Pinnacle of motorsports, road cars that you can buy, built and maintained and serviced by the very same people.

That is an incredible proposition as a client.

I mean, and if you think about it, it's really not that different from any other luxury company heritage out there like Thierry Hermes and his sons making saddles for the nobility and the new haute bourgeoisie on the boulevards in Paris and also making saddles for the jockeys jumping and racing on the weekends.

They're the same people making the same saddles.

Enzo and his team are the same people making the same cars.

Yeah, we joked earlier about the, you know, you could drive these things on the street when they worked.

That was part of the point.

Like, they were built to be racing machines.

Right.

And a lot of clients didn't race them or, you know, if they did race them, race them not very well.

But the point was you could.

This was a weapon.

This is not a mode of transportation.

Yes.

Yes.

So then in 1950, the

pinnacle of motorsport arrives the new formula one world championship series as we talked about a great length on our formula one episode and ferrari of course would become one of the founding teams and the only f1 team continuously operating from the beginning of the sport all the way through to today and

But of course they are.