David Rosenthal

This was a multi-generational partnership that lasts all the way up until 2013.

The LaFerrari?

The LaFerrari Halo car was the first fully in-house designed Ferrari.

And during those 61 years, I believe every single road-going production Ferrari, except for one, I think, was designed by Pininfarina.

Wow.

It's quite the run.

It really is.

So Luca Del Monte in his book writes,

It really was a partnership between Enzo and Pininfarina.

Yeah.

Pininfarina was like the Johnny Ive to the Enzo Steve Jobs.

That's a great analogy.

And in fact, Johnny Ive is going to come back into the story later as we shall see.

Yep.

It's probably also worth a quick moment here to talk about

the sort of Italian nature of beauty and luxury versus the French nature of beauty and luxury that we've covered on Hermes or LVMH.

In both cases, French luxury and Italian luxury, what you are buying when you are buying one of these products is a mixture of craftsmanship and

and a dream that it represents.

But the sort of nature of those two ingredients are different between French and Italian luxury.

The primary ingredient in French luxury is the dream, and specifically the dreamlike connection to French royalty and this, like...