David Rosenthal

Mostly imagined past that, you know, if you buy a Birkin bag or if you buy a Louis Vuitton trunk, you too can be like the bygone French royalty.

Of the nobility.

Yeah.

Yes.

Exactly.

Exactly.

You can live that dream.

You can live that life.

And the beauty that's associated with that is, you know, very regal, very soft, very refined, very elegant.

Yeah.

There are no engines involved, that is for sure.

There are French car makers, but we're not going to make any episodes about them, shall we say?

Italy, though, doesn't have the same kind of history as France.

I mean, it's got like the Roman history and all that ancient history, but it doesn't have the same royal lineage and history.

So with Italian luxury, the primary ingredient is the craftsmanship.

And that's embodied in the design and the passion.

The myth, the dream that you're buying is about reinforcing that passion, that emotion that went into design.

And the best way I can think of to illustrate this is just the centrality of the designers.

Like, who are the designers at Hermes?

If you really know the house, if you really know Hermes, you probably know who the designers are.