David Rosenthal

But for most Hermes clients, it's just like, oh, this is Hermes.

In Italy, it's totally different.

You could have Gucci, but it's like, well, which Gucci is that?

Is that Tom Ford Gucci or is that Gucci in the wilderness Gucci or name your other designer like Giorgio Armani or Donatello Versace or Valentino or Brunello Cucinelli today?

Like the actual people and the designers and their passion and their personality is much more central than in French luxury.

To live the good life.

Yes.

It is a very different kind of thing.

And in this era, right after World War II...

The greatest designers and the greatest innovators in Italy were the car designers.

Yes.

Yes.

They are beautiful death machines.

Yeah.

That is exactly on point.

And thus comes the yang to the yin of beauty, which is this tragedy in death that is such a part of Ferrari and motorsport.

So we talked about in 1955, Alberto Ascari, the sort of, you know, surrogate son, if you will, to Enzo, is killed at Monza the very next year.

in 1956, Enzo's own son, Dino, who he's been grooming to take over the business.

He's the heir.

Continue the family lineage, his heir, his actual heir.