David Rosenthal
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Appearances Over Time
Podcast Appearances
Oh, Luca has this great, great quote on the nature of the connection between Ferrari's performance on the track and the business selling road cars.
But if for many years you do not win, it means that you do not add wood to the fire of the myth.
The myth of Ferrari is based on competition on cars.
In the competition, you can win or you can lose, but you cannot only lose.
So Luca comes in as team manager and he revamps the team.
And the most important thing, he goes out and recruits Nicky Lauda to come in.
And in 1975, with the new team, the new approach, Luca's manager, Niki Lauda, wins the Drivers' Championship for Ferrari, and Ferrari wins the Constructors' Championship, ending the 10-year drought.
He's not even 30 years old yet as this young hero who has come in and saved essentially the national team of Italy.
But he needs Luca, the young guy, to come in and change the culture.