David Rosenthal
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Appearances Over Time
Podcast Appearances
And in addition to them each spending $1 million for the rights to this one game, they also both pledge to spend $1 million each in promoting it in the lead up to the game.
There's never been anything like this in media history.
It ended up being watched live by over 65 million people.
The World Championship game at the LA Coliseum.
And in, like, such a perfect symbol of the new world order, the new media landscape.
There was only two-thirds attendance live at the game, and it didn't matter at all.
They didn't fill the stadium, and everybody got rich anyway.
Okay, so a few things leading up to this.