David Rosenthal

Again, like, God, they're so good.

Roselle, they're just architecting all of this live.

So they know this is an incredible opportunity.

Nothing has ever happened like this before during the age of TV.

They're creating a television event, whole cloth.

So they totally lean into it.

Media Week.

That is a deliberate invention by Pete Roselle and the NFL leading up to the Super Bowl.

All the crazy interviews, everything that happens that we take for granted right now, that was intentional, it was designed, it was created that way.

And that's just the public-facing stuff.

During the week leading up to the Super Bowl, they host parties, they host events, they host concerts, they host experiences, not for the public, but for their partners, for the TV partners, for the advertisers, for the press.

It's all about adding the gloss and the sheen to the people who are going to add the gloss and the sheen.

Literally, Rozelle's directive to the NFL staff was he wants every media person and partner leaving the Super Bowl to be saying, man, this is a lot better than the World Series.

It's great.

So great.

The game itself, the Packers end up destroying the Chiefs.

The next year in Super Bowl II, the Packers again beat down the Raiders this time.

There's a reason it's called the Lombardi Trophy now.

It wasn't for Super Bowl I or II.

And then the one game we will talk about here, Super Bowl III.