David Rosenthal

Yes, clearly interested in something.

So...

Roselle and Rooney start chatting.

Roselle has always had the inkling that football and the NFL are

would do really well in a primetime slot.

But this is crazy.

Like you were talking about a little while ago, Sundays were perfect for football, Sunday afternoons, because the networks didn't have anything else to air.

The accepted thinking at the time was like, oh, sports are perfect for Sunday afternoons, but like the core business of the television networks... Right.

Sports is not primetime.

...is showing shows and news and entertainment, and that is not sports.

You know, it's very telling that all of these networks had separate sports divisions and that ABC didn't even have one until they got the first AFL deal.

It was a separate thing.

So Roselle and Rune Arledge is like, yeah, I think this can work.

So they brainstorm and together come up with the idea for one single game every week.

with incredibly high production values broadcast in prime time in the evening on Monday nights after the full slate has concluded on Sunday.

And oh my gosh, so many advantages to this.

On the Sunday games, there always have been so many games that happen on Sunday.

You can't watch them all all at once.

They're all happening concurrently.

Right.