David Rosenthal

And that's on the viewer side.

From the production standpoint for CBS and NBC, they're sending each of them like five, six, seven TV crews out all across the country.

Like their resources are getting totally diluted every Sunday.

They can't put all their effort into one primetime game.

Yeah.

I mean, step back and think about the last NFL game you watched.

The transitions between the camera angles, the music, the sound effects, the microphones, the analysis, the sideline reporting.

The lower thirds.

The graphics.

None of this existed.

So, this whole vision for Monday Night Football that Rune Arledge and ABC can make happen.

for the NFL and new meteorites for the NFL to sell more revenue.

They've got it all ironed out, all the details.

And right before they're about to sign a deal, Roselle's like, oh yeah, by the way, we have these partnerships with CBS and NBC.

We got to offer this to our partners first.

Which, you know, Roselle, he has this reputation and history treats him as like a

incredibly kind, incredibly accommodating, and I'm sure that's true.

But he had a little bit of Al Davis in him, too.

He knew exactly what he was doing here.

He knew that there was no way that NBC and CBS were going to take this package.