David Rosenthal

And then the reason that Luca couldn't come back

to take over Ferrari as soon as Enzo died was he had become the organizer and president of the Italia 90 World Cup.

So the World Cup in 1990 was in Italy.

And Luca organized the whole thing.

And there's great stories associated with that.

My favorite is that he...

convened for the sort of final evening ceremony of the World Cup for the first time, the three tenors.

The three tenors didn't exist until the World Cup.

And the way he convinced Pavarotti to join, because he was the big star, he didn't want to join, was he gave him an F40.

And thus the three tenors were born.

So once the World Cup is over, Gianni's like, okay, enough messing around.

You got to come back.

fix this.

So the first thing Montezemolo does when he knows he's going to return to take over Ferrari after Enzo, he goes and he buys a 348, the flagship Ferrari sports car at the time, just to sort of see the state of things.

Like, how bad was it really?

I'm going to go buy my own 348 and test it out.

And Luca's actual quote on this is,

The Ferrari 348 was a shit car.

It was the worst car we ever made.

Everything was missing.