David Rosenthal

It had no personality.

It had no technology.

It wasn't state-of-the-art in anything.

It had no power.

It was all missing.

He talks about when he was driving it, he would pull up to stoplights and try and race the other cars off the line and see how it would perform.

He'd kind of drag race at stoplights.

He was like, I was getting beaten off the line by Volkswagen Golfs.

In a Ferrari.

It was Fiat.

It was all they knew how to do.

They came in of like, oh, the way we can fix this is we'll increase production, we'll cut costs, so let's share some parts with Fiat cars.

You know, Ferrari road cars went from being the same thing built by the same people as the racing cars, as the F1 cars and the Le Mans cars in the same factory, to in this period with Fiat control, they're really not the same thing.

You know, these are...

It would be too far of a stretch to say they were repurposed Fiat's, but they had lost that true connection to race machines.

And so Luca comes back and says, we got to fix this.

So at the time, the Japanese sports car industry was on the rise and all the car enthusiasts were saying Ferrari's dead.

The Italian car makers are dead.

The Japanese have taken over.

Luca has the test drivers at Ferrari go out and buy a Honda NSX and do like his own version of the Pepsi challenge.