David Rosenthal

Yes.

But this is revolutionary stuff.

Yeah, the highlights.

Before we talk highlights, did you say the theme song too?

No.

Yeah.

I thought actually that's where you were going with ESPN.

I mean, the theme songs, like there were no theme songs before this.

I got to imagine the highlight reel was literally being slid into the machine as they were getting ready to broadcast it.

Because think about the logistics in that.

You get the film stock back from all the games all around the country, back to NFL films.

They produce the highlight reel.

They get that finished reel back to the Monday Night Football location, which is another location somewhere around the country.

Well, you can't get any better from this.

I mean, this is now the fully formed entertainment product of the NFL.

And they add stuff like Sunday Ticket and Thursday Night Football and everything else over the years.

But the trajectory is set.

There's some ups and downs in the 70s, but it's basically just like...

Nixon literally phoned in a play for a Redskins playoff game from the White House.

Yeah.