David Rosenthal

I looked at that bigger than Marvel, bigger than Lucasfilm.

I believe Marvel's not anywhere near that.

Amazing.

And then there's more now, and let's catch us up to the present day.

There's revenue from the NFL Films Division.

I think it's probably a couple hundred million dollars I would expect at this point in time.

There's other licensing rights, particularly video games and Madden.

So I don't think it's public, but it was reported that the latest Madden licensing deal with EA was a total of $1.6 billion for a five-year rights.

Wow.

Which...

Man, remember that episode we did with Trip on EA back in the day was so fun and talking about the origins of Madden.

Yep.

Fantasy is such a great example of driving and adding to the Roselle flywheel.

Better products, deepened fan engagement, more viewership, more advertising, which really now translates to more revenue opportunities because there's revenue opportunities from Fantasy.

Sunday Ticket, that whole package, basically was to cater to two audiences.

One, bars and restaurants who want to be able to show multiple games within their establishment.

But two and even bigger, the fantasy crowd, they're going to be willing to pay a lot of money to see all the games live.

And then that feeds back into the product and the flywheel spins.

That's just this year.

Yeah, you can probably bet on that.