David Rosenthal

We can't be selling 250s repainted for the modern era.

And this absolutely was a hallmark of Montezemolo's turnaround.

Enzo didn't really care that much about technology.

That's interesting.

Yeah.

So first thing they do, we got to fix the 348, the flagship sports car.

So they revise it.

They do some stop gaps.

But ultimately, as soon as possible, they kill it and replace it with the 355.

Which was just a glorious car.

We need to not just fix the myth of Ferrari, but we need to protect it again.

And this was Luca's third and most important priority, the myth.

Luca came from a very different background and life experience than Enzo.

Luca is the one who realized that Ferrari is a luxury company.

To Enzo, Ferrari was a racing company that sold a connection to that to its clients.

And Enzo was a marketing genius.

And he came up with the Prancing Horse and the Red and the myth of Enzo.

But you couldn't talk to Enzo about how Hermes was managing its business, you know.

Anto had no idea what Jean-Louis Dumas was doing over in Paris.

Luca knew exactly what Jean-Louis Dumas was doing over in Paris.