David Shackleton

Yeah.

So we get a bunch of referral and inbound at the moment.

I think we do a bunch of blog posts and stuff around.

push notification delivery because it's actually interesting you know it's a most apps of scale when they start to really think about doing a great job for their customers with push notifications they start to realize that actually lots of people aren't getting them or you know I think you talk to most apps and they've had a situation where they sent a push notification and half the people in the office didn't get it and so people end up going researching that and they kind of happen across us it's probably quite a lot of it and then we speak at various conferences and that sort of stuff as well where we get talking to people you pay for you pay for that you pay for that

We do pay sometimes to go along and have a booth at a conference.

But yeah, we've done a little bit of that.

We will do a lot more next year.

No, we're bootstrapping so far.

We may raise next year.

It depends on how aggressively we want to scale out in terms of sales and marketing.

So we're burning some capital, but not too much.

So it's pretty sustainable.

Yeah, so myself and the other directors of the business, we funded it so far.

So we probably put maybe nearly $2 million in so far to fund it and get to this point with the business.

Probably 10 to 20.

You're like, a little more than you want, right?

Yeah, well, it's all good though, right?

Like I, you know, I think we're, you know, we've got a bunch of really happy customers and we've kind of rolled out, you know, we've done a lot of platform build and we've kind of re-architected how push notifications work.

You know, this whole edge computing device side, it's been complex to do at scale.

So it's, you know, we're still kind of, we're coming out of that period of heavy investment in the kind of platform and the infrastructure.