David Shor

And then it never recovered. And so, yeah, I don't know. I mean, you can never tell a counterfactual world, but I think that Biden would have had an even harder time distinguishing himself from his record.

And then it never recovered. And so, yeah, I don't know. I mean, you can never tell a counterfactual world, but I think that Biden would have had an even harder time distinguishing himself from his record.

Yeah, I think that that's the big salient fact about this election. And I don't think it was impossible for Kamala to do better. This was a winnable election at the end of the day. It was very close. But this was the big thing that was weighing Democrats down.

Yeah, I think that that's the big salient fact about this election. And I don't think it was impossible for Kamala to do better. This was a winnable election at the end of the day. It was very close. But this was the big thing that was weighing Democrats down.

And so, you know, I just want to move forward, you know, just in terms of why in our polling, the way that we measure issue importance is we show people two random issues and we just ask which of these problems is more important, you know, to the, you know, to the problems facing the country today.

And so, you know, I just want to move forward, you know, just in terms of why in our polling, the way that we measure issue importance is we show people two random issues and we just ask which of these problems is more important, you know, to the, you know, to the problems facing the country today.

And, you know, people pick and, you know, when you model it out, whenever you have cost of living or inflation put up against something else, eight or nine out of 10 people picked that cost of living and inflation was more important.

And, you know, people pick and, you know, when you model it out, whenever you have cost of living or inflation put up against something else, eight or nine out of 10 people picked that cost of living and inflation was more important.

No, we did. But, you know, we did a survey where we just asked people, you know, what's more important right now, preserving America's institutions or delivering change that improves people's lives? And it was 78 to 18, delivering change that improves people's lives. But, you know, what's really hard...

No, we did. But, you know, we did a survey where we just asked people, you know, what's more important right now, preserving America's institutions or delivering change that improves people's lives? And it was 78 to 18, delivering change that improves people's lives. But, you know, what's really hard...

I think this has been one of the hardest things about being a political consultant in the last eight years is that every day Trump does terrible things that I think are objectively awful and scary and that piss me off. I'm going to prosecute my enemies or whatever. And then we do a bunch of tests. And voters really don't want to hear about it from us.

I think this has been one of the hardest things about being a political consultant in the last eight years is that every day Trump does terrible things that I think are objectively awful and scary and that piss me off. I'm going to prosecute my enemies or whatever. And then we do a bunch of tests. And voters really don't want to hear about it from us.

I think that Trump would do better if he didn't do that stuff, for sure. But I think that voters want us to talk about concrete ways that they're going to improve people's lives.

I think that Trump would do better if he didn't do that stuff, for sure. But I think that voters want us to talk about concrete ways that they're going to improve people's lives.

Yeah, I mean, I think it's when we measure issues, you know, we measure how important voters find it. And then we just measure, do you trust Democrats or Republicans more on this issue? And what you see here is if you look at the top issues that voters care the most about, cost of living, the economy, taxes and government spending, you know, the deficit, foreign policy, you know, health care.

Yeah, I mean, I think it's when we measure issues, you know, we measure how important voters find it. And then we just measure, do you trust Democrats or Republicans more on this issue? And what you see here is if you look at the top issues that voters care the most about, cost of living, the economy, taxes and government spending, you know, the deficit, foreign policy, you know, health care.

Other than health care, where Democrats have a narrow lead, Republicans have massive trust advantages, 15 points. on all of the issues that voters care the most about. And so the story that I would tell in response to your question is that in this election, voters trusted Republicans way more than Democrats on all of the most important issues

Other than health care, where Democrats have a narrow lead, Republicans have massive trust advantages, 15 points. on all of the issues that voters care the most about. And so the story that I would tell in response to your question is that in this election, voters trusted Republicans way more than Democrats on all of the most important issues

but also bought into this idea that Donald Trump was a terrible person who couldn't be trusted with power, that made the election be close. But four years from now, Donald Trump will not be the nominee. And maybe they'll nominate somebody who's just as terrible and just as unlikable. But if we don't get out of this trust deficit, I think that, you know, we'll have a lot of problems.

but also bought into this idea that Donald Trump was a terrible person who couldn't be trusted with power, that made the election be close. But four years from now, Donald Trump will not be the nominee. And maybe they'll nominate somebody who's just as terrible and just as unlikable. But if we don't get out of this trust deficit, I think that, you know, we'll have a lot of problems.