David Yelland

What's it all about?

Give us the elevator pitch.

I think you do do that and you do it brilliantly.

And I'm a big fan, a big listener.

And I think celebrities, individuals, if you like, are at the front end of this.

Because Simon and I, week in, week out, we talk about business.

But business is not a human thing.

We're celebrities, very much are.

And that's why a lot of what you do is really, I think, in the vanguard of the fan hitter world.

And that's what I know we're going to go and talk about and have a feeling that halfway between our two pods, there is gold to be found.

Well, you know, we really need a blueprint because one of the things that's happening in my world and I was a high end PR person.

around the world, particularly in the US and the UK, is the levers have stopped working, right?

You pull stuff and nothing happens down there.

It doesn't influence public opinion.

The public, you know, listeners at home see through the veil.

They see through PR.

So if there's a new blueprint, it could be worth it.

If we come up with it, we should leave immediately because there's a lot of money, let me tell you, to be made in that.

And we're going to start off talking about the Diddy case.

What really fascinates me is that American public opinion around that case, around him as an individual, shifted massively.