Dean Jackson

And that's about a $400,000 or $500,000 a year fee you pay to retain those seats.

And the general public doesn't know about that.

So I'm just sharing snippets and tidbits of that in hopes that enough people will say, yeah, this is enough.

We need to change the system.

Yeah, no, absolutely.

And again, time is going to be the limiter for you, but we'll start by targeting with the paid ads.

We'll start by targeting the demographics that we know are the most likely to come vote, right?

And that's typically age group over 50, much younger.

I mean, we'll go younger than that, but that's probably 40 up is the main sweet spot with that.

So we'll go after that.

And obviously we can target...

geographically, just the areas that we want to be in.

The plan so far is to start with those sort of things.

Probably won't include an income criteria, but keeping them as general as possible, then let Facebook do its thing, right?

And see what happens, or not Facebook, but any of the platforms, let them do, let their algorithms run and see how that part goes.

And obviously we'll split test.

We'll have four or five different message types going out at the same time to see what seems to resonate.

I don't know how well lookalike audiences will work in this realm, but we'll see about doing that as well.

Yeah, no, I like that.

We'll definitely take that approach for sure, because those topics are known right now.