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Dean Jackson

๐Ÿ‘ค Speaker
671 total appearances
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Appearances Over Time

Podcast Appearances

More Cheese Less Whiskers
Watching the Activators in Action

I totally agree.

More Cheese Less Whiskers
Watching the Activators in Action

Though the voices, the loudest voices are on the extreme.

More Cheese Less Whiskers
Watching the Activators in Action

Of course.

More Cheese Less Whiskers
Watching the Activators in Action

But you're right.

More Cheese Less Whiskers
Watching the Activators in Action

It's easy to lose sight of the fact that most people are moderate and neutral.

More Cheese Less Whiskers
Watching the Activators in Action

But then to go deep with your question, it's really, again, spending enough money, you can get super, super granular because there are companies like Cambridge and others who do that.

More Cheese Less Whiskers
Watching the Activators in Action

But then we can also do lookalike audiences.

More Cheese Less Whiskers
Watching the Activators in Action

And I'm going to be doing some of that.

More Cheese Less Whiskers
Watching the Activators in Action

I only have, as you know, 60.

More Cheese Less Whiskers
Watching the Activators in Action

See, less than 60 days now before the primary.

More Cheese Less Whiskers
Watching the Activators in Action

I got in very late.

More Cheese Less Whiskers
Watching the Activators in Action

But so I'm only, you know, time-wise, I don't have the time necessary to really even having that data to start to influence and to contact those people.

More Cheese Less Whiskers
Watching the Activators in Action

But here's something, a little simple thing.

More Cheese Less Whiskers
Watching the Activators in Action

And this is what I'm trying to do is my objective, as much as getting elected,

More Cheese Less Whiskers
Watching the Activators in Action

is to at least make a good enough showing that I can establish that there is another way to do this.

More Cheese Less Whiskers
Watching the Activators in Action

And you always hear grassroots talked about in politics.

More Cheese Less Whiskers
Watching the Activators in Action

So I learned, I ran for Congress six years ago, and the one precinct, the place that I did the best, I finished second in that particular place, was the one that I stood all day and handed everybody that came in the door a card.

More Cheese Less Whiskers
Watching the Activators in Action

And what is known is that it varies from race to race, but usually fewer than 60% of people who come in actually know who they're voting for.

More Cheese Less Whiskers
Watching the Activators in Action

Obviously, in presidential race, you know, but when you start looking down the ballot, you don't know who these people are.