Deb Evans
speaker
1,276 appearances
4 recordings
1 series
first heard Feb 2010
last heard Oct 2011
Deb Evans’s voice in public audio — every appearance, attributed to the second.
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Appearances
Um so that it's just target marketing and thinking about how to use social media to look for those prospects.
Well I'll tell you what we're we're doing.
We
started blogging a little bit more heavily the the last few months.
So on our website we have actually two blogs.
pages.
One is the corporate blog, which really limits um discussion to education, technology, um and the target audience for that particular blog, and it's written by Cindy Perkins, is to the prospects for the franchisees, the parents, the school decision makers, anybody that uh we're we're looking to to be our next customer or client of our services.
Then we also have a blog on the franchise information page.
And that is a different target audience.
So that audience is we're really writing and looking for and hoping that our franchise prospects.
will find that page.
So we we're not talking so much about the details of our classes.
It's more uh information about the corporate, information about the franchisees, information about franchising in itself.
Um so it's a whole different message.
So it it's different messages and different audiences that we're looking to.
Do we blog every day?
No.
We try to get one blog post in a week.
Sometimes we'll have more than one.
Depends on what the story is.
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