Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Whether you're a big company or a midsize company, you've got to do the work to show up with the thought leadership, the data that says, here's what we're seeing.
Will you take a risk on me?
And then if it works, turn it into a massive thought leadership thing that you take around and give out.
Hey, how's it going, Ryan?
Good to be with you.
We're a full-service research shop.
I came from the ad agency world, so we have a little ad agency in us.
Yes and no.
If you enjoy traveling and going and having shitty food in a back room while people talk about things for days on end, then you might do focus groups.
And some people still do that.
But honestly, we have moved to virtual focus groups because you get better respondents.
People just don't want to leave their houses right now.
We do them, but I would say judiciously.
And more and more, we're moving to something we call mobile ethnographies.
They've also been called selfnographies, which is really freaking cool.
I have that same feeling that you have when I look at my clients who handle CPG brand marketing in a space where you've got to compete on Amazon.
To me, that's now brain science.
We actually literally do brain science to understand because the amount of channels that people can be in, the importance of being offline, online, a mix of both, dealing with private label, it is rough.
It's our job to help clients focus on what's really going to matter for them when they bring something new to market or when they're trying to compete with their competitors.
The bad news for brands is that consumers have more options than ever before.
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