Dina Rickman
speaker
290 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Dina Rickman’s voice in public audio — every appearance, attributed to the second.
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Appearances
So if I put out a piece of content, like we can talk about entry points, and I suppose when you have a newspaper, you have a physical product that you know people are reading, you know people are interacting with, but also within a newspaper, um, or within even digital products where before we had other like, you know, when we were thinking about like how do you how what's the entry point for people to come online?
Like, you know, so I used to work for
A magazine called The Week, which I think is kind of across Europe and America as well.
And then it was like, well, why would uh and the whole point of the magazine was it was a digest of the of the news in that particular week.
So then it was like, how why would you come online?
You know, what's the entry point?
What's the reason?
And it's about kind of thinking through what that person is, and then thinking through the way that that publisher would kind of attract those people.
And then having an idea, looking at what the data says, experimenting and iterating.
And then in another in a previous newspaper, so I used to work freelance for a newspaper, and I would suggest kind of weekly or bi-weekly columns that I would write about.
And they would be, some of them would go viral, some of them would not, kind of depended.
And we kind of learn together about what those readers were interested in, what might be a better topic, what people were responding.
responded to.
So I mean it's the same thing that like an SEO would do, right?
Or like anyone who's working in content.
Put stuff out, see what the reaction is, see what the entry points are, see what's worked, what hasn't, and then iterate.
It doesn't have to be like a gift.
It can just be something you learn.
I mean, okay, so uh we've always had British exports to America in the media.
So I think, you know, Tina Brown, who edited Vanity Fair, what was that, eighties, nineties?
Showing 181–200 of 290 · page 10 of 15
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