Dina Rickman
speaker
290 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Dina Rickman’s voice in public audio — every appearance, attributed to the second.
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Appearances
And America is such a big country to scale there.
You don't need to really think about crossing borders.
So I think that might be the key difference.
And and then yeah, it was it was clear.
To us that we could also attract quite a lot of um American viewers.
Or another example of the time where we were acutely aware of American interest, we could say what we could say is like we were acutely aware of American interest uh in the early 2010s and the 2011s, with the marriage of Prince William, with uh Prince George being born, and I
Think that that was a really, really key time when we realized that we could attract a lot of global attention, and then we began to realize that a lot of the time we were able to kind of attract and keep these audiences, and I think a lot of that is maybe because the tone of British tabloids is very, very different from the American tabloids quite a lot.
Like, so I mean, when you think about a product like the Mail Online, and it is a
Product and the sidebar of shame, we used to call it.
And you know, people would get stuck on that website for hours and hours and hours.
Um, and I did too.
And they knew exactly what they were doing, and they were producing something that was incredibly compelling.
And a lot of the time, people were like, you know, well, I don't think they should write about this, I don't think they should write about that, I don't think they should write in this way.
But they were winning because they were ahead of the time of the conversation, and they began, you know, and they
They they expanded, I think, to America before pretty much any other newspaper.
And then, you know, the newspaper that I used to work for, The Independent, they had an office in America.
I think they still do.
Uh I I mean it was about seven or eight years ago, but you know, they were doing extremely well now and they seem to be doing extremely well now.
Obviously, The Guardian.
Um, so you have these huge exports.
Showing 221–240 of 290 · page 12 of 15
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