Dina Rickman
speaker
290 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Dina Rickman’s voice in public audio — every appearance, attributed to the second.
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Appearances
Journalists are never happy.
We're not happy people.
I mean, I say that and I'm not a journalist anymore.
But you never get out of that mindset.
But I think the world of search right now is really exciting.
And it actually what what is exciting about it is that there's a constant change and that you know, you know, you become an expert in May and you've lost all your expertise by July because you're like, everything has suddenly changed again.
Like you think you know what exactly what's going on.
on and then bam, you know, Google AI.
Um, and I'm sure that by the time this podcast goes out, seventeen different things will have happened that will completely change the game.
So it that is exciting because it it and it reminds me actually of when I first got into journalism, um, which is in the kind of like and you know, it was kind of early uh late two thousand and nine, early twenty ten, and it was at the time
when the internet was fundamentally changing the way that newspapers were kind of uh set up and it was this challenge to their sort of their core being their raison dead trailer.
And you had these editors who would know their audience so incredibly well and they had this idea of like, this is my person, this is the person I'm targeting.
Like a kind of ICP now.
Uh but, you know, and they I could they could know that sometimes
because of the bias and then SEO and good digital publishing, it opened everything up and they had to basically relearn everything.
And in a way it was easier to relearn, right?
Because when you're online, you've got real-time data.
So like I know exactly how many people are reading past like the third or fourth paragraph because I've you know can set up on on page analytics to see that.
And I know what sentence people are sharing and that kind of thing.
But at the time, they didn't see that.
Showing 81–100 of 290 · page 5 of 15
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