Dina Rickman

speaker
290 appearances 5 recordings 1 series first heard Aug 2025 last heard Aug 2025

Dina Rickman’s voice in public audio — every appearance, attributed to the second.

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And I think uh I think it's helpful.
Like I kind of some obviously I'm British and I'm cynical and I feel sick when I th when I say the word storytelling because but it is really about like unfortunately it is true, like storytelling is important.
And you need to ensure that your stories are compelling.
But the number one do way to do that is it's much easier to find a good story than to be a brilliant writer.
Like, you know, you know, like there's a reason why they call it the great American novel.
It's not like there's loads of them hanging around.
So you've got more time to find your great story and to put think through what it is that you're trying to tell people and how to do that in an interesting way.
And then the
writing is almost less like of a stress.
Um and again, I think it is making sure that you do have a unique voice, but I I think it it's a net positive really, just in terms of actually allowing people to focus on on on the why and the more interesting parts of it.
Oh yeah, exactly.
It's all about light and shade.
Like I know no one reads a physical newspaper anymore.
Um, but you know, the way that you would lay out a newspaper, and I'm just explaining this, and this might be of interest to like people ten years younger than me as like a historical artifact, is that the first page would be the serious news, like the most important thing, you know, that's going on, and then and then you would kind of be like, Oh, that's a bit heavy, and then you would turn over and you would probably not look at
Page two, which is full of like the boring news that you have to tell everyone.
And then page three would be like the fun story, you know.
So um, something quirky, something interesting, like something that might go viral on Facebook six years ago.
And that's kind of the principles of journalism: light and shade, keep it really interesting.
And you know, and I I I think thinking back to editors, like, and I've worked with some amazing editors.
Editors who have this like intuition about what their readers will be interested in.
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