Divya Hillier
speaker
205 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Divya Hillier’s voice in public audio — every appearance, attributed to the second.
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Right.
But it feels like these uncertain times a little bit with the with the way that things have been shifting and changing so quickly.
And you know, I think in an industry that's eternally unstable, one of the things you know is never to trust something that's going well.
Like if you think that something's going well, make sure it's set up for success and go find the next thing that's gonna go well because it's probably not gonna last forever.
Yeah.
Um, and I think with the idea that something is, you know, always going to change, you have to be an opportunity spotter.
You have to see trends early, you have to see ways that you could take advantage of already like move forward movement.
Like if you see a little bit of forward movement, like jump.
And I think the thing that I've seen so much lately is, you know, it might just be at Coursera, SEO is a very large
Channel for Coursera, but
I feel like people are more dialed in that SEO exists than ever.
And a wider set of stakeholders has then emerged in terms of.
People who both are trying to understand and inform it.
And people who you need to you need to help them understand better and help inform them the right way to think about it.
Because it's really easy to say, I l I Google this and this is totally fine to do.
Or I, you know, I look this up and this is a best practice.
And the reality is, at least in in-house SEO, you're looking at
something unique every place you go.
Yeah.
And so it has to be then adapted to what's the reality within your company, what's the reality of how much investment you'd be putting towards X, Y, or Z.
Showing 61–80 of 205 · page 4 of 11
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