Doctor Mike

Right.

Because you have this disastrous backfire effect.

What do you serve up in its place?

How do you reach people, the same people who need to see the counter content?

And the honest thing that they would say a lot of the time is like, the CDC content is boring.

Nobody shares it.

It goes nowhere.

We can put it in a carousel at the top of the page, but nobody engages with it.

And that's the honest to God truth.

Because when you're presenting stats,

versus a story of a wronged woman and a government conspiracy to prevent you from the healing microbes on the beach, it's just not, you're not reaching people.

You've got like a spy story.

You've got like a novel over here and then you've got something boring over there.

I think that it is the importance of getting the facts out there and making them discoverable, and that the two-day gap is one of the real hard parts about this.

This is where I do wonder, with AI-generated video, does that time gap close?

I mean, there's going to be a lot of really disastrous ways in which that is used to generate the crap.

But this is also the question of...

you know, how do you close that?

How do you close that gap faster?

Uh, because right now the, the void is the problem because when people are searching for pandemic, when people are searching for microbes in this, in the sand or whatever, um, that's a, you know, the, the data void term in, you know, social media research just refers to a keyword that we're the