Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

Don McGuire

πŸ‘€ Speaker
575 total appearances

Appearances Over Time

Podcast Appearances

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

Oh, yeah.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

Obviously, interviewing was difficult.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

I was just fresh out of college.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

I think I was in, you know, a lot of life is just showing up and being in the right place at the right time.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

So I think it was a lot of that right place, right time.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

They needed, they just opened up the market.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

They needed to hire people.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And I showed up, you know, naive and fresh faced and ready to go and full of vigor.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And the GM just liked that.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And he gave me a chance.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And it was tough.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

It was direct sales, driving up into farmers' locations in the Salinas Valley, trying to sell them this new technology, fortunately, which they saw value in because of their occupation and what they did.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

But it was like one hour I'm selling to a farmer who's growing broccoli in the Salinas Valley.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And then two hours later, I'm selling to some wealthy person in Pebble Beach.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And it was this really interesting mix of customer base.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And so you have to adjust your style, take the tie off when you go out to the Valley because they think you're trying to convert them to some religion or, you know, put your tie back on when you go to Pebble Beach because, you know, they want a little bit more formal interaction.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

That was the groundwork that started it all.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

And I fell in love with tech and I fell in love with

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

The fact that this industry and the broader tech industry is always moving, is always changing, always innovating, luckily fairly recession-proof over the years.

Leap Academy with Ilana Golan
Qualcomm CMO Don McGuire: How to Stay Relevant, Resilient, and Ready for Change | E152

So I really fell in love with that dynamic.