Don McGuire

And so that's sort of led me and that's why I kind of have stayed in tech.

Yeah, fortunately, after spending two years in sales, I really want to get out of sales.

It was great.

I think sales has made me a better marketer and having that experience because you understand that dynamic, but I really wanted to get out of sales.

And there was a sort of bridge position, which was called product management, product marketing.

I can't remember exactly the title, but it was sort of you had a quota, but you also had to build a marketing plan for a product.

And so instead of going out there and beating the street and going direct face-to-face with a customer, you had to build a marketing plan and then you had to present that to the sales organization so they could go sell your product.

It was kind of one step outside of the sales process.

I got to put some of my marketing skills to work.

and understanding the four P's and value proposition and how to convince people through the marketing lens to buy.

And that was my first bridge over into marketing.

And then I just kind of went kind of a marketing and general manager.

product, price, place, and promotion.

Like those are the three things.

And so that's where I got to put that to really to work for the first time in that discipline.

And early on in my marketing career, I got to play in the different disciplines of marketing, right?

I was a marketing manager in a small area where I had to do PR.

I had to write press releases.

I had to buy media locally.

I had to understand that and learn that.