Don McGuire

to make sure we tell our story.

Because A, it's an amazing story of American innovation, of a company started here in San Diego on a thought and a spirit that we could make communication better.

We could give people more access.

We could democratize technology.

There was so much goodness in that as a great enabler.

And so never again were we going to let someone else strike a narrative and try to tell the world who we were or weren't.

And that's what really started the journey.

And then from there, it's blossomed into, are we just B2B or B2Human or are we going all the way to consumer?

And then the Snapdragon brand was born and nurtured.

And all the things that we've done from that point forward, and I became CMO in 2021, which then accelerated our journey because Cristiano and I had a great relationship when he was president and

COO and I was running product and technology marketing.

So within a week of each other, we ascended, he ascended to CEO, I ascended to CMO.

And then we had great conversations about how we saw this world going forward when it comes to brand and products and marketing and telling our story.

And we just started executing on it.

And then bringing the team together, hiring great people, restructuring for the future, because we were still diversifying.

We were still growing into more things.

And so how do we keep up with that and the pace of change in a world that moves at the speed of TikTok?

So, you know, all that has been part of this journey and it's been so fun.

I think as leaders, we go through a lot and some of it we have control over and some things we don't.

I think the pandemic was a big test of leadership for all of us, right?