Don McGuire

Trying to keep teams motivated as they felt more isolated.

and how to really bring empathy into the conversation, into your leadership style, because people were facing things that we hadn't seen in the work environment ever.

And so dealing with that was a huge challenge, but that's where you have to dig deep and pull out some of your skills from the past

and say okay this is an adverse situation how do we handle this and then creativity and open-mindedness and ideation and all those things have to come together to kind of help you get through it and marketing obviously for our own team and for our own selves how to apply that to our team and to ourselves but we also had to help apply it for the company

because they were looking to us for those ideas and that creativity to make sure that this employee population did not become so disengaged that it slowed us down or that it took us off our game.

And, you know, that was a tough period, right?

It was a tough period.

And so that was a big learning lesson, life lesson time.

I think fast forward to today, there's challenges every year, every day, every month, whatever.

They're just different.

Some are greater, some are not.

But we all face challenges.

And being a CMO is a challenging position in general, especially working for a tech company.

So there's going to be challenges.

And it's not for the faint of heart.

I like to say my team is a bunch of adrenaline junkies because the pace of innovation, the speed at which we have to operate, the delivery we need to deliver for the business.

There's a lot of great strategic thinking and planned sort of initiatives.

And there's a lot of dive and catch.

A lot of dive and catch.

We have a very dynamic environment.